Does anyone remember Dave Matthews Band? | The Power of Genuinity

  We all have our own absolute favorite music that allows us to sing too loudly in the car or give the occasional concert while in the shower. My personal favorite is Dave Matthews Band - anyone remember them? It reminds me of those angst-y, teenage days, listening to this in my poster-covered bedroom. When…Read more Does anyone remember Dave Matthews Band? | The Power of Genuinity

WRITING TEST #2: The Unspoken Power of Referrals

The power of referral marketing shouldn’t be news on how to obtain valuable, long-lasting customers. The basics seems obvious to human nature - make sure to provide your customer with a wow experience, underpromise and overdeliver, and ask those satisfied clients to “pass your name around the water cooler”, as our CEO Shawn likes to say. Even after all the referral marketing, the small detail that is often overlooked is what your business looks like online.

Keywords: Use Reverse Integration of Keywords for Maximum Relevance

Keywords: Use Reverse Integration of Keywords for Maximum Relevance -Dan Cubero                                      May 22, 2012 A unique disadvantage a national brand faces when making creative and marketing messages is that it is, more often than not, one step…Read more Keywords: Use Reverse Integration of Keywords for Maximum Relevance

Day Trending: Understanding WHEN Your “Best” Customers Are

Day Trending: Understanding When Your “Best” Customers Are -Dan Cubero                                              May 16, 2012 Most of the marketing classes I took in college attempted to help me understand the most important thing in marketing:…Read more Day Trending: Understanding WHEN Your “Best” Customers Are

Content Has Been Dethroned (Another Throwback Blog Post – September 29, 2010)

Last throwback post...  promise! I just love how some of these assumptions, written almost two years ago, are becoming more and more relevant and are being recommended more and more commonly as "best practices" in the social media world. Ironically, it seems the most represented "finding" is that social media is proving to be the…Read more Content Has Been Dethroned (Another Throwback Blog Post – September 29, 2010)

Throwback Blog Post! — July 28, 2010

Ran across this one the other day.. one of my VERY FIRST blog posts EVER. Since many of these web analytics tips still apply, I felt there was no harm in re-posting this as a reminder to those of experience, and in hopes of providing insights to those that are new to analytics. Oh.. and…Read more Throwback Blog Post! — July 28, 2010