The power of referral marketing shouldn’t be news on how to obtain valuable, long-lasting customers. The basics seems obvious to human nature - make sure to provide your customer with a wow experience, underpromise and overdeliver, and ask those satisfied clients to “pass your name around the water cooler”, as our CEO Shawn likes to say. Even after all the referral marketing, the small detail that is often overlooked is what your business looks like online.